Somethinc

A study on Somethinc’s sister brand, Glowinc, and their journey in breaking beauty industry boundaries by offering genderless skincare products at affordable price.

  • 9.89% Average ER Generated
  • 800K+ Views Generated
  • 1200+ Products Sold

9.89%

Average ER Generated

800K+

Views Generated

1200+

Products Sold

Get To Know The Brand

Founded in 2019, Somethinc is one of the fastest-growing beauty companies in Indonesia. It is now known as one of the top players in today’s local beauty industry and has managed to amass more than 2 million social media followers. Somethinc’s sister brand, Glowinc, is breaking boundaries in the beauty industry by offering genderless skincare products at affordable prices.

Objective

Social Media Content

Top Performers

Somethinc CPUC Campaign

Top Performers

Glowinc CPUC Campaign

Learning

Suggestions

  • Total amount of sales (IDR 136,938,429) has amounted to the initial investment from both campaigns made by Somethinc & Glowinc.
  • Content creation and CPUC are by far the most suitable campaigns for both Somethinc and Glowinc. Both brands are constantly delivering new products to the market, increasing the need for review content.