Know The Brand
Micro-Star International, better known as MSI, is a multinational information technology company known for its professional gaming laptops. MSI is known as the top trusted name in gaming and eSports.
From time to time, the brand has won numerous awards, including the Red Dot Product Design Award in 2022.
Goals and Objective
Spread more awareness about MSI products’ different types and functions through influencers considered experts in their respective fields.
- 9 KOLs of different niches recruited
- 422,060 views on Instagram reached
- Up to 11.60% in Engagement Rate
- 693,614 impression on Instagram reached
Metrics and KPI
For Placement on YouTube
- Impression Click Rate
- Total Impression
- Total Engagement
- Engagement Rate
- Unique Views
For Placement on Instagram
- Number of Shares
- Number of Save
- Engagement Total
- Engagement Rate
For this campaign, we employ influencers who are known experts in their fields. MSI is known for its high-performing, professional laptops, and our goal is to emphasize its ability to influencers’ different professions.
Here’s how we implement this campaign:
- Content is measured and tracked through all thplatforms’rms’ built-in tools.
- This campaign utilizes three platforms, Instagram, TikTok, and YouTube. Each influencer is assigned different deliverables and objectives (dedicated video and product placement).
- YouTube video
- Instagram reels
- Instagram feeds
- TikTok videos
Insights and Learning
- KOLs with a high number of followers do not necessarily guarantee good performance.
- Content with a soft-selling approach generally does better in terms of engagement.
- It is best to create content that aligns with current trends, down to the ideation and content strategy for future projects. Remember always to adjust the content with the KOL’s persona.
- Consider reaching out to a broader market using another platform, such as TikTok.
- We managed to deliver impressive results for this campaign.
- The campaign worked well and gained significant feedback due to KOLs’ expert approach to content.