Brand & Content Guidelines

Overview

We value authentic, creative, and positive collaborations with digital creators. To ensure our partnerships reflect our values and protect our community, all influencers and content creators working with us must adhere to the following guidelines.

1. Respect & Inclusivity

• Content must not promote or condone discrimination, hate speech, or harassment based on race, gender, religion, nationality, sexual orientation, disability, or any other protected characteristic.
• All collaborations should encourage respect, tolerance, and inclusion.

2. Sensitive Topics & Current Events

• Content that depicts or discusses graphic violence, war, armed conflict, terrorism, disasters, or political unrest is not permitted in brand collaborations.
• Posts involving or referencing current conflicts or political events are excluded from branded partnerships unless explicit, written approval is provided by our team.
• Content must not spread misinformation or unverified news on sensitive issues.

3. Safety, Legality & Authenticity

• Content must comply with all applicable local and international laws.
• No promotion of, or association with, illegal, dangerous, or unsafe activities.
• All sponsored content must clearly disclose paid brand partnerships as required by law and platform guidelines.

4. Intellectual Property & Brand Representation

• Only use brand assets (logos, products, trademarks) in the ways officially provided and approved by our team.
• Do not alter, parody, or misuse brand materials.
• Do not impersonate the brand or suggest unfounded endorsements.

5. Accurate Claims

• All product or service claims must be truthful, not misleading, and – where relevant – substantiated.
• Never make medical, financial, or legal claims unless expressly instructed and supported by factual evidence.

6. Conflict of Interest

• Please declare any personal, business, or family relationships that may be perceived as a conflict of interest in the course of the partnership.

Enforcement

We reserve the right to review all content associated with our brand and to take appropriate action, including terminating collaborations, if the above guidelines are breached. Compliance with these guidelines is required for participation in current and future campaigns.