{"id":1042,"date":"2023-01-13T00:18:57","date_gmt":"2023-01-12T17:18:57","guid":{"rendered":"https:\/\/www.styledoubler.com\/?p=1042"},"modified":"2023-05-18T23:54:14","modified_gmt":"2023-05-18T16:54:14","slug":"influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.styledoubler.com\/influencer-marketing-guide\/","title":{"rendered":"Master the Art of Influencer Marketing: A Guide to Finding and Collaborating with the Right Influencers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1042\" class=\"elementor elementor-1042\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ae43d6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ae43d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e952c96\" data-id=\"e952c96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292136b elementor-widget elementor-widget-heading\" data-id=\"292136b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Master the Art of Influencer Marketing:<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75632b2 elementor-widget elementor-widget-text-editor\" data-id=\"75632b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A Guide to Finding and Collaborating with the Right Influencers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9561e40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9561e40\" data-element_type=\"section\" id=\"content\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e601e3\" data-id=\"7e601e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d46ff1c elementor-widget elementor-widget-text-editor\" data-id=\"d46ff1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers are all the rage right now, giving way to one of the most popular marketing strategies to date: influencer marketing.<\/p><p>If you\u2019re looking to build your brand with the help of influencer marketing, chances are you\u2019re looking for the right influencers to collaborate with. When combined with a solid strategy, the right influencers will help improve your chances of success.<\/p><p>That said, there are a lot of factors to consider before you start recruiting influencers. Influencers can be quite tricky, but once you\u2019ve learned how to pick them accurately, they can do wonders for your business.<\/p><p>In this guide, you\u2019ll learn everything you need to know about working with influencers, including why you should work with them, the basics of influencer marketing, the types of influencers to work with, and how to find and collaborate with them. Essentially, you\u2019ll learn what to do and what not to do regarding influencer marketing.<\/p><p>Let\u2019s get started.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1befc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3c1befc\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.10.1 - 09-01-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#a4afb7);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#a4afb7)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#c2cbd2;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9f3fe elementor-widget elementor-widget-spacer\" data-id=\"4d9f3fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e41d9f elementor-widget elementor-widget-heading\" data-id=\"4e41d9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 1:<\/strong><\/span> Why Work with Influencers?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2535e2f elementor-widget elementor-widget-image\" data-id=\"2535e2f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1036\" height=\"583\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-1.png\" class=\"attachment-large size-large wp-image-1066\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-1.png 1036w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-1-960x540.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-1-768x432.png 768w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95df4f1 elementor-widget elementor-widget-text-editor\" data-id=\"95df4f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers were born in the digital era, which gives them advantages that traditional marketing strategies can\u2019t. Influencers pack a punch \u2014 they go beyond increasing sales and revenue, hence their popularity. As <a href=\"https:\/\/thesocialshepherd.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noopener\">The Social Shepherd<\/a> reports, 93% of marketers have implemented influencer marketing into their strategy.<\/p><p>This is further bolstered by the increasing worth of influencer marketing over the years. <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Hub<\/a> reports that from 2016 to 2020, influencer marketing growth has increased from $1.7 billion to $9.7 billion. It is estimated that this year, influencer marketing will reach $16.4 billion, making it one of the most lucrative businesses on the market.<\/p><p>You can utilize influencers to promote brand awareness and build unique branding. You can even cultivate meaningful partnerships that will give your brand a memorable and distinct image.<\/p><p>Influencer marketing is known for its unique engagement; there\u2019s nothing quite like it. Think of it as an experimental experience for your brand. You\u2019ll get the chance to test out different audiences, strategies, and platforms to figure out which ones work best.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba5a3a elementor-widget elementor-widget-spacer\" data-id=\"9ba5a3a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed24fb elementor-widget elementor-widget-heading\" data-id=\"fed24fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 2:<\/strong><\/span> Get To Know The Basics of Influencer Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7e745 elementor-widget elementor-widget-image\" data-id=\"3a7e745\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1036\" height=\"584\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-2.png\" class=\"attachment-large size-large wp-image-1067\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-2.png 1036w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-2-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-2-768x433.png 768w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05132c4 elementor-widget elementor-widget-text-editor\" data-id=\"05132c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First things first: what is influencer marketing? According to Neal Schaffer, influencer marketing is a marketing strategy that involves collaborating with influential social media users and content creators.<\/p><p><a href=\"https:\/\/engaiodigital.com\/influencer-marketing-campaign-types\/\" target=\"_blank\" rel=\"noopener\">Engaio Digital<\/a> broke down several types of influencer marketing campaigns:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db6352d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db6352d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-916ab50\" data-id=\"916ab50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef454b elementor-widget elementor-widget-heading\" data-id=\"5ef454b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Giveaways, Contests, and Sweepstakes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631311a elementor-widget elementor-widget-text-editor\" data-id=\"631311a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Small events where customers can win free products from brands as a way to raise awareness and drive sales.<\/p><p>A popular strategy for brands is holding giveaways by partnering with influencers whose persona aligns with their values. An example of a giveaway is Voila \u2014 an Indonesian-based luxury retailer that partnered with local influencer Putri Setiawan.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd8982d\" data-id=\"dd8982d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8b6f1 elementor-widget elementor-widget-image\" data-id=\"2d8b6f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-1.png\" class=\"attachment-large size-large wp-image-1078\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b57fe3 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b57fe3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-742f96a\" data-id=\"742f96a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6480fb elementor-widget elementor-widget-heading\" data-id=\"c6480fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media Takeovers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d3fe8 elementor-widget elementor-widget-text-editor\" data-id=\"f2d3fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An online activity where influencers or content creators take over a brand\u2019s social media accounts for a select period to share curated content of their own.<\/p><p>An example of a social media takeover is the campaign #SwingSaturday by the play Hamilton, in which each Saturday, different members of the Hamilton cast host a series of online activities from the play\u2019s official Instagram account.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3a53921\" data-id=\"3a53921\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f6e49c elementor-widget elementor-widget-image\" data-id=\"2f6e49c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-2.png\" class=\"attachment-large size-large wp-image-1079\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f58c85 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f58c85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a5d21fa\" data-id=\"a5d21fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b5443 elementor-widget elementor-widget-heading\" data-id=\"c7b5443\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Affiliate Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df3ec77 elementor-widget elementor-widget-text-editor\" data-id=\"df3ec77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA marketing partnership with eCommerce where influencers and content creators share personalized affiliate links with their followers. When a purchase is made through a link, the influencers and creators earn a commission.\n\nAn example of affiliate marketing is the Shopee Affiliate Program by the eCommerce company, Shopee. After signing up for the program, influencers and creators can promote their favorite products by sharing links with their followers and earning a commission every time a purchase is made through a link\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0df0482\" data-id=\"0df0482\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba3988d elementor-widget elementor-widget-image\" data-id=\"ba3988d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-3.png\" class=\"attachment-large size-large wp-image-1080\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ab194cc elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab194cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bd2c0d0\" data-id=\"bd2c0d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b63643 elementor-widget elementor-widget-heading\" data-id=\"0b63643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sponsored Posts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4231d elementor-widget elementor-widget-text-editor\" data-id=\"5e4231d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Posts where brands do product placement in partnership with influencers and content creators. This raises brand awareness and exposure.<\/p><p>An example of a sponsored post is a partnership between luxury fashion house Yves Saint Laurent (commonly known as YSL) and Indonesian content creator Nicole Lay for YSL\u2019s makeup line campaign #FullWearFeelsBare to promote their All Hours foundation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cab9cf3\" data-id=\"cab9cf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f27e56c elementor-widget elementor-widget-image\" data-id=\"f27e56c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-4.png\" class=\"attachment-large size-large wp-image-1081\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92b5d44 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92b5d44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-124f114\" data-id=\"124f114\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d181bf elementor-widget elementor-widget-heading\" data-id=\"7d181bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sponsored Blogs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064e24d elementor-widget elementor-widget-text-editor\" data-id=\"064e24d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Much like sponsored posts, sponsored blogs refer to content sponsored by brands. Blog posts typically feature in-depth and attractive reviews of products sent by brands, meant to raise awareness among targeted readers.<\/p><p>An example of a sponsored blog post is a post by Indonesian fashion blogger Evita Nuh, in partnership with Japanese retailer Uniqlo. Evita wrote a post in which she showcased Uniqlo\u2019s collection with Marimekko.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b75ae19\" data-id=\"b75ae19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8888c07 elementor-widget elementor-widget-image\" data-id=\"8888c07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-5.png\" class=\"attachment-large size-large wp-image-1082\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e3496df elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3496df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a844bc\" data-id=\"9a844bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e19cf73 elementor-widget elementor-widget-heading\" data-id=\"e19cf73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unboxing and Review-Based Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ab101 elementor-widget elementor-widget-text-editor\" data-id=\"74ab101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With the rise of visual-heavy social media platforms such as YouTube, Instagram, and TikTok, unboxing and review-based content has grown immensely popular. This type of campaign features influencers and content creators opening packages sent to them by brands.<\/p><p>An example of unboxing content is a video made by TikTok user @blueskycean, in which she unboxes a package consisting of skincare products by the brand The Originote.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e48597\" data-id=\"2e48597\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73a40e5 elementor-widget elementor-widget-image\" data-id=\"73a40e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-6.png\" class=\"attachment-large size-large wp-image-1083\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8d4761d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d4761d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9bd3c68\" data-id=\"9bd3c68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebca95f elementor-widget elementor-widget-heading\" data-id=\"ebca95f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Guest Blogs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0db5d0 elementor-widget elementor-widget-text-editor\" data-id=\"f0db5d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For this type of campaign, brands invite blog-grown influencers to write or post about their brand and\/or products. This is usually part of a strategy to promote new products to targeted audiences.<\/p><p>An example of a guest blog is a post by entrepreneur Danny Iny for Copyblogger, in which Iny wrote a blog post recommending books for bloggers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-506e329\" data-id=\"506e329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-937d0e6 elementor-widget elementor-widget-image\" data-id=\"937d0e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-7.png\" class=\"attachment-large size-large wp-image-1084\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e75eac elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e75eac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c8cb994\" data-id=\"c8cb994\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd33ad3 elementor-widget elementor-widget-heading\" data-id=\"dd33ad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Ambassador <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4037b elementor-widget elementor-widget-text-editor\" data-id=\"cf4037b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although the concept of a brand ambassador is quite similar to what influencers do, they are very different. Brand ambassadors are committed to promoting a specific brand\u2019s products over an agreed period.<\/p><p>An example of a brand ambassador program is Biore Indonesia, which promoted Indonesian actress Beby Tsabina as one of its brand ambassadors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c95883b\" data-id=\"c95883b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e44f13 elementor-widget elementor-widget-image\" data-id=\"9e44f13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-8.png\" class=\"attachment-large size-large wp-image-1085\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9447d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9447d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efa8715\" data-id=\"efa8715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa93c5f elementor-widget elementor-widget-heading\" data-id=\"aa93c5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre-Release Campaigns<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebe161 elementor-widget elementor-widget-text-editor\" data-id=\"4ebe161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Also known as teasers, pre-release campaigns are a way for brands to build excitement around product launches. These types of campaigns are both beneficial to brands and influencers, as they increase the influencer\u2019s prestige and create more exposure for brands.<\/p><p>Recently, Indonesian perfume brand SAFF &amp; Co collaborated with Chatime Atealier Indonesia to release a perfume inspired by one of Chatime Atealier\u2019s signature drinks. To prepare the audience for the release of their perfume, SAFF &amp; Co posted a series of teasers in intervals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50d33b6\" data-id=\"50d33b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fac48a elementor-widget elementor-widget-image\" data-id=\"4fac48a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"409\" height=\"287\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-9.png\" class=\"attachment-large size-large wp-image-1086\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d238e4c elementor-widget elementor-widget-text-editor\" data-id=\"d238e4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Depending on the type of partnership and the influencer tier you\u2019re working with, there are five different influencer payout formats according to <a href=\"https:\/\/impact.com\/influencer\/how-do-brands-pay-influencers\/\" target=\"_blank\" rel=\"noopener\">Impact.com<\/a>:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a29f6 elementor-widget elementor-widget-heading\" data-id=\"39a29f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gifting <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11dbc2 elementor-widget elementor-widget-text-editor\" data-id=\"f11dbc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This type of payout is usually done in exchange for influencer-led brand exposure. When a brand sends products to influencers, most of the time, the influencers promote or post the products to their social media accounts as a way of saying thank you. Gifting is largely popular with low-tier influencers such as nano and micro-influencers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa57eaf elementor-widget elementor-widget-heading\" data-id=\"aa57eaf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance-Based Payments<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf65c7 elementor-widget elementor-widget-text-editor\" data-id=\"adf65c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Paying influencers based on clicks, engagement rates, and the conversions they generate. This is sometimes cross-referenced with the rate cards influencers provide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e62c9 elementor-widget elementor-widget-heading\" data-id=\"21e62c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Affiliate Network\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6019a19 elementor-widget elementor-widget-text-editor\" data-id=\"6019a19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This form of payout is popular with brands that aim to drive traffic to their websites. An affiliate network is usually measured by the number of clicks or the amount of traffic the influencers manage to generate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d0d7c elementor-widget elementor-widget-heading\" data-id=\"62d0d7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fixed Rate with Performance Bonus\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e9950 elementor-widget elementor-widget-text-editor\" data-id=\"25e9950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This refers to Influencers who are paid according to their rate card with an additional bonus depending on performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2119d5e elementor-widget elementor-widget-heading\" data-id=\"2119d5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Licensing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46a0b6 elementor-widget elementor-widget-text-editor\" data-id=\"f46a0b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content creators who offer end-to-end content creation services usually have their own rate card. This type of partnership requires a different rate card due to higher content leverage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68a1c96 elementor-widget elementor-widget-spacer\" data-id=\"68a1c96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60399e7 elementor-widget elementor-widget-heading\" data-id=\"60399e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 3:<\/strong><\/span> Types of Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc05f7f elementor-widget elementor-widget-image\" data-id=\"bc05f7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1036\" height=\"584\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-3.png\" class=\"attachment-large size-large wp-image-1068\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-3.png 1036w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-3-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-marketing-guide-chapter-3-768x433.png 768w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8919a31 elementor-widget elementor-widget-text-editor\" data-id=\"8919a31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers are not one size fits all. One influencer may have tremendous success working with a brand, but that doesn\u2019t mean they\u2019ll produce the same results with another brand. That\u2019s why it\u2019s so important to have a basic understanding of how influencers work.<\/p><p>Currently, influencer marketing includes four types of influencers (named after the number of followers they have); nano, micro, macro, and mega. The number of followers is often used as a benchmark for rate cards. Naturally, the higher the number of followers, the higher the rate. Keep in mind that a high number of followers does not guarantee a successful result.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a35ddc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a35ddc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a5da00\" data-id=\"9a5da00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647186e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"647186e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 25-10-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"501\" height=\"320\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-10.png\" class=\"attachment-full size-full wp-image-1090\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Nano Influencers<\/h3><p class=\"elementor-image-box-description\">Nano Influencers have the lowest number of followers, ranging from 1,000 to 10,000. Contrary to their number of followers, nano influencers often have the highest engagement rate due to their ability to have a stronger bond with those that follow them. This ensures organic engagement. Nano influencers consist of everyday Instagram users whose followers reach the aforementioned numbers. \n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e94a671\" data-id=\"e94a671\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3807e6b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"3807e6b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"384\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-micro.png\" class=\"attachment-full size-full wp-image-1142\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Micro-Influencers<\/h3><p class=\"elementor-image-box-description\">Micro-Influencers are next in line. These influencers have 10,000 to 100,000 followers. Due to their high number of followers, micro-influencers don\u2019t often generate a high rate of engagement like nano-influencers do. That said, they do have a significantly wider reach.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3bda928 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bda928\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ce0bf6\" data-id=\"9ce0bf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44cdc5c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"44cdc5c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"384\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-macro.png\" class=\"attachment-full size-full wp-image-1144\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Macro Influencers<\/h3><p class=\"elementor-image-box-description\">The third type of influencer in the tier, have 100,000 to 500,000 followers. Think of macro influencers as more expensive micro-influencers. They have the ability to reach a big audience as well as generate a high number of views and likes.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abc828e\" data-id=\"abc828e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b0b84 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c9b0b84\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"384\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/influencer-type-mega.png\" class=\"attachment-full size-full wp-image-1143\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mega Influencers<\/h3><p class=\"elementor-image-box-description\">Mega Influencers have over one million followers. Mega influencers include celebrities and high-profile public figures and are the most expensive type of influencers to partner with. Although mega influencers have a huge reach due to their diverse range of followers, they are notorious for generating the lowest engagement rates.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7f1e2 elementor-widget elementor-widget-spacer\" data-id=\"0c7f1e2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799eae5 elementor-widget elementor-widget-heading\" data-id=\"799eae5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 4:<\/strong><\/span> Choosing The Right Influencers for Your Brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e61502 elementor-widget elementor-widget-image\" data-id=\"4e61502\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"705\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/choosing-influencers.png\" class=\"attachment-large size-large wp-image-1145\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/choosing-influencers.png 1250w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/choosing-influencers-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/choosing-influencers-768x433.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178de5a elementor-widget elementor-widget-text-editor\" data-id=\"178de5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you\u2019re familiar with the types of influencers, it\u2019s time to learn how to choose the right type to work with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded296d elementor-widget elementor-widget-heading\" data-id=\"ded296d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are They Aligned with Your Brand Values?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32925aa elementor-widget elementor-widget-text-editor\" data-id=\"32925aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ensuring that an influencer is aligned with your brand values is the first step you need to take. Imagine that you have a skincare brand that focuses on selling cruelty-free products. In this case, you\u2019ll want an influencer whose lifestyle promotes and uses cruelty-free products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a1b3c elementor-widget elementor-widget-heading\" data-id=\"c2a1b3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are They Part of Your Target Market?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e3f07 elementor-widget elementor-widget-text-editor\" data-id=\"12e3f07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAfter ensuring the influencer is aligned with your brand values, the next step is to determine whether they fit your target market. Do your research to make sure the influencer you\u2019re interested in is someone your target market will and can relate to.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92758c2 elementor-widget elementor-widget-heading\" data-id=\"92758c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do They Have Good Performance?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cc4f3 elementor-widget elementor-widget-text-editor\" data-id=\"99cc4f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After you\u2019ve nailed the previous steps, do not forget to evaluate their performance and credibility. It\u2019s best to have three to five influencer options on hold to avoid clashes in scheduling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94dc96e elementor-widget elementor-widget-text-editor\" data-id=\"94dc96e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Here\u2019s a sample scenario:<\/strong><\/p><p>Imagine you\u2019re a brand owner who has rolled out a search to look for a fashion influencer. After an extensive search on Instagram, you now have a list of three candidates you would like to work with. As you\u2019re only looking for one influencer, you\u2019ll need to rule out two.<\/p><p>The question is: which influencer should you choose? It\u2019s time to revisit the criteria you previously used to collect your candidates and ask yourself: which influencer matches all three categories? Once you\u2019ve managed to single out the influencer that fits all three, you have your winner.<\/p><p>Keep in mind that successful campaigns don\u2019t automatically guarantee more successful campaigns down the road. Remember to always discuss your needs and expectations with your influencers to ensure your expectations are met.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c75eba elementor-widget elementor-widget-spacer\" data-id=\"3c75eba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1eafa elementor-widget elementor-widget-heading\" data-id=\"5f1eafa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 5:<\/strong><\/span> Finding Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2919b86 elementor-widget elementor-widget-image\" data-id=\"2919b86\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"705\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers.png\" class=\"attachment-large size-large wp-image-1146\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers.png 1250w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-768x433.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4796001 elementor-widget elementor-widget-text-editor\" data-id=\"4796001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers occupy all corners of social media, but how do you reach out to them? There are three ways to connect with them:<\/p><ol><li>Manually reach out<\/li><li>Through the use of online or digital tools<\/li><li>Influencer agencies<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97e4aa elementor-widget elementor-widget-heading\" data-id=\"b97e4aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Manually reach out<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8956f elementor-widget elementor-widget-text-editor\" data-id=\"3d8956f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A basic way to find influencers is by doing it manually. Finding influencers manually is typically done through social media platforms. Platforms that incorporate hashtags to promote their posts, such as Instagram, TikTok, and Twitter, allow you to discover other users with similar activities or posts.<\/p><p>According to <a href=\"https:\/\/brandmentions.com\/blog\/find-instagram-influencers\/#1\" target=\"_blank\" rel=\"noopener\">Brand Mentions<\/a>, hashtags are one of the most popular ways to find influencers. If you are not sure which hashtags are currently trending, there are several websites for this exact purpose, such as <a href=\"https:\/\/www.all-hashtag.com\/\" target=\"_blank\" rel=\"noopener\">All Hashtag<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a99abb1 elementor-widget elementor-widget-image\" data-id=\"a99abb1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"393\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-1.png\" class=\"attachment-large size-large wp-image-1150\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b965f49 elementor-widget elementor-widget-text-editor\" data-id=\"b965f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re looking for influencers who specialize in lifestyle topics, simply look up the hashtag \u2018<strong>#lifestyle<\/strong>\u2019 Another tip involves localizing hashtags to make the search more specific by adding targeted locations. Say you\u2019re looking for lifestyle influencers in Orlando. In this case, use the hashtag \u2018<strong>#lifestyleorlando<\/strong>\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2943d9a elementor-widget elementor-widget-image\" data-id=\"2943d9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"498\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-2.png\" class=\"attachment-large size-large wp-image-1151\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f405427 elementor-widget elementor-widget-text-editor\" data-id=\"f405427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once you have access to hashtags, you can proceed to select the posts and profiles you find through them.<\/p><p>The same strategy applies to TikTok. With TikTok\u2019s targeted feature, For You Page, you can find videos right from your homepage. Or, if you\u2019re looking for something more specific, you can always look for hashtags using the <b>Search feature<\/b>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50090f3 elementor-widget elementor-widget-image\" data-id=\"50090f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"698\" height=\"513\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-3.png\" class=\"attachment-large size-large wp-image-1152\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6ced0 elementor-widget elementor-widget-text-editor\" data-id=\"8d6ced0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Keep in mind this can be quite ineffective, especially if you have tight deadlines. Finding influencers manually can take time, as you have to thoroughly check each profile to see if they match your criteria.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce3314 elementor-widget elementor-widget-heading\" data-id=\"7ce3314\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Online or Digital Tools<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f2562 elementor-widget elementor-widget-text-editor\" data-id=\"e1f2562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you find manual research too time-consuming, you can opt for online or digital tools such as <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noopener\">Sprout Social<\/a>, <a href=\"https:\/\/www.brandwatch.com\/\" target=\"_blank\" rel=\"noopener\">Brandwatch<\/a>, and <a href=\"https:\/\/hypeauditor.com\/\" target=\"_blank\" rel=\"noopener\">HypeAuditor<\/a> to search for influencers. Digital tools work by automatically filtering out online profiles from the digital platforms of your choice based on the filters you have set.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25994d5 elementor-widget elementor-widget-image\" data-id=\"25994d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"396\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-4.png\" class=\"attachment-large size-large wp-image-1156\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac0f5f elementor-widget elementor-widget-text-editor\" data-id=\"7ac0f5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You will be asked to enter several pieces of criteria, such as location, demographics, categories of interest, etc. These tools will then give you a list of the influencers that match the criteria you entered. This works great if you\u2019re looking for fast results. However, since digital tools are largely data-driven, the results you get may not be as accurate and detail-oriented as you\u2019d like.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c605607 elementor-widget elementor-widget-heading\" data-id=\"c605607\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer Agency<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e033a16 elementor-widget elementor-widget-text-editor\" data-id=\"e033a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The third option to find influencers is through an influencer agency. If you are a growing brand that\u2019s ready to commit to influencer marketing, then it is best to use influencer agency services like <strong><a href=\"https:\/\/www.styledoubler.com\/\">StyleDoubler<\/a><\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d51f350 elementor-widget elementor-widget-image\" data-id=\"d51f350\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"440\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/finding-influencers-5.png\" class=\"attachment-large size-large wp-image-1157\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206a533 elementor-widget elementor-widget-text-editor\" data-id=\"206a533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People who are new to influencer marketing may ask themselves, <strong>\u201cWhy should I hire a professional agency?\u201d<\/strong> Professional KOL agencies, like StyleDoubler, help you search for influencers by conducting business research and consultation. That way, they can determine the type of influencer that will serve you best.<\/p><p>One client that&#8217;s had the pleasure of working with StyleDoubler is Somethinc \u2014 an Indonesian beauty brand. Somethinc was looking to expand its sister brand, Glowinc, a brand that offers genderless skincare products at affordable prices. Read more about their journey with us here.<\/p><p>Influencer agencies exist for a reason: they\u2019re run by professionals who understand the industry. They have access to the influencer databases and tools specifically designed for influencer marketing use.<\/p><p>If you choose to work with an influencer agency, you\u2019ll need to discuss your goals first. Once their team has a comprehensive understanding of what you\u2019re trying to achieve, you\u2019ll receive a detailed, end-to-end strategy. StyleDoubler will regularly maintain and provide you with solutions within an agreed period.<\/p><p>StyleDoubler is also equipped with a state-of-the-art dashboard and automation tools that make it easy for us to track our influencers and their respective progress. Established in 2017, we\u2019ve signed thousands of influencers to our network and have partnered with leading companies and brands across Southeast Asia, providing us with the biggest and most up-to-date influencer database.<\/p><p>There are thousands, if not millions, of influencers waiting to be discovered. StyleDoubler connects influencers and creators with brands and companies and is responsible for inspiring a whole new generation to try influencer marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d89c1a elementor-widget elementor-widget-spacer\" data-id=\"1d89c1a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32115b elementor-widget elementor-widget-heading\" data-id=\"c32115b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 6:<\/strong><\/span> Collaborating with Influencers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17270e0 elementor-widget elementor-widget-image\" data-id=\"17270e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"705\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/collaborating-with-influencers-1.png\" class=\"attachment-large size-large wp-image-1158\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/collaborating-with-influencers-1.png 1250w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/collaborating-with-influencers-1-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/collaborating-with-influencers-1-768x433.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1483fec elementor-widget elementor-widget-text-editor\" data-id=\"1483fec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sealing the deal with potential influencers is another important step in the process. Before you sign a contract, there are some steps you should take into account.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1b87 elementor-widget elementor-widget-ucaddon_unlimited_timeline\" data-id=\"a7c1b87\" data-element_type=\"widget\" data-widget_type=\"ucaddon_unlimited_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- start Unlimited Timeline -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.styledoubler.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome5\/css\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.styledoubler.com\/wp-content\/plugins\/unlimited-elements-for-elementor-premium\/assets_libraries\/font-awesome5\/css\/fontawesome-v4-shims.css' type='text\/css' rel='stylesheet' >\n\n\t\t\t<style type=\"text\/css\">\/* widget: Unlimited Timeline *\/\n\n\n\n#uc_unlimited_timeline_elementor12177\n{\n  direction:ltr;\n}\n#uc_unlimited_timeline_elementor12177 *\n{\n  box-sizing:border-box;\n}\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item\n{\n  display:flex;\n  flex-direction:row-reverse;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon\n{\n  display:flex;\n  flex-direction:column;\n  align-items:center;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon_line\n{\n  flex-grow:1;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon_line_offset\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon_holder\n{\n  display:flex;\n  justify-content:center;\n  align-items:center;\n  line-height:1em;\n  flex-direction:column;\n  transition: all 0.4s ease-in-out;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon_holder svg\n{\n  height:1em;\n  width:1em;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_content\n{\n  flex:1;\n  flex-shrink:0;\n  flex-direction:row-reverse;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_spacer\n{\n  flex:1;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_content_main\n{\n  flex-grow:1;\n  word-break: break-word;\n}\n\n\n\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_content\n{\n  display:flex;\n}\n\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_pointer_spacer\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_icon\n{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_pointer\n{\n  \n  flex-grow:0;\n  flex-shrink:0;\n  margin-top:0px;\n  position:relative;\n}\n\n\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item .ue_timeline_item_content .ue_timeline_item_pointer .ue_timeline_item_pointer_inside\n{\n  position:relative;\n  clip-path: polygon(0 50%, 100% 0, 100% 100%);\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item:last-child .ue_timeline_item_icon_line\n{\n  display:none;\n}\n\t\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item:last-child .ue_timeline_item_content\n{\n  margin-bottom:0px;\n}\n\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_spacer\n  {\n    display:none;\n  }\n\n\n\t\n\n\n\n\n\n@media only screen and (max-width: 768px) {\n  #uc_unlimited_timeline_elementor12177 .ue_timeline_item\n{\n  flex-direction:row-reverse !important;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item .ue_timeline_item_content\n{\n flex-direction:row-reverse !important;\n}\n  \n  #uc_unlimited_timeline_elementor12177 .ue_timeline_item_spacer\n  {\n    display:none;\n  }\n  \n  #uc_unlimited_timeline_elementor12177 .ue_timeline_item .ue_timeline_item_content .ue_timeline_item_pointer .ue_timeline_item_pointer_inside\n  { \n   clip-path: polygon(0 50%, 100% 0, 100% 100%) !important;\n\n  }\n  \n}\n\n\n\n.ue_timeline_item_title\n{\n  font-size:21px;\n}\n\n.ue_text_one, .ue_text_two, .ue_text_three\n{\n  font-size:14px;\n  line-height:1.1em;\n}\n\n.ue_timeline_item_icon_line_mask, .ue_timeline_item_icon_line_offset_mask {\n  width: 100%;\n  height: 0%;\n  max-height: 100%;\n  will-change: height;\n}\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_image\n{\nobject-fit: cover;\n}\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_content_inside\n{\n  position:relative;\n}\n\n\n#uc_unlimited_timeline_elementor12177 .ue_timeline_item_content_main\n{\n  position:relative;\n  overflow:hidden;\n}\n\n\n\t\n\n\n\n\t\n\n\n\n\t\n\n\n\n\t\n\n\n\n\t\n\n\n\n\t\n\n\n\n\t\n\n\n\n\n\n<\/style>\n\n\t\t\t<div id=\"uc_unlimited_timeline_elementor12177\">\n  <div class=\"ue_timeline_item elementor-repeater-item-e4a3de9\" id=\"uc_unlimited_timeline_elementor12177_item1\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Define Your Campaign Goals<\/div>                <div class=\"ue_timeline_item_text\"><p>Be clear about what you want to achieve with your campaign. This way, you\u2019ll have a clear set of standards when it comes to evaluating the results.<\/p><p>Campaign goals are as diverse as they are important. It\u2019s better to define them in phases to avoid getting your priorities mixed up. If you\u2019re just starting a new brand, then you\u2019re in the first phase. This includes raising brand awareness and expanding your reach.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">01.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-7b511a7\" id=\"uc_unlimited_timeline_elementor12177_item2\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Figure Out Your Budget<\/div>                <div class=\"ue_timeline_item_text\"><p>Digital campaigns may cost less as they\u2019re mostly done online. That said, they are also prone to unexpected expenses that may rear their head in the middle of your campaign. By determining your budget, you will save yourself from unnecessary expenses and be able to find the best influencers for the best rates.<\/p><p>Once you have set your goals, it will be easier to determine your budget. With clear goals, you\u2019ll have a clear vision regarding the steps you need to take. This makes budging much easier.<\/p><p>For example, let\u2019s say your goal is to raise brand awareness. Raising brand awareness can include hiring influencers and putting up digital ads. Set aside a budget for these activities instead of overspending on activities that may or may not work.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">02.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-4e223fa\" id=\"uc_unlimited_timeline_elementor12177_item3\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Influencer List<\/div>                <div class=\"ue_timeline_item_text\"><p>An influencer list is important as you\u2019ll want to have several backup options in case some influencers\u2019 schedules don\u2019t match up. Some influencers may hold back on accepting offers due to contracts or work agreements. To avoid scheduling conflicts, always keep a list of backup influencers.<\/p><p>Keeping track of an influencer list can be a bit of a hassle. That\u2019s why it\u2019s important to enlist the services of a professional influencer marketing agency like StyleDoubler. Our team of dedicated professionals keeps you updated to ensure you\u2019re always in the loop.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">03.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-97f20f4\" id=\"uc_unlimited_timeline_elementor12177_item4\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Vet Your Influencers<\/div>                <div class=\"ue_timeline_item_text\">Before choosing your influencers, perform a complete and thorough analysis of them \u2014 how did they perform in the past? Were their previous collaborations successful? What\u2019s their overall engagement and growth rate? This will help you determine whether they are the right fit for your campaigns.\n\nAccording to <a href=\"https:\/\/www.modash.io\/blog\/how-to-check-influencer-engagement-rate#:~:text=To%20determine%20an%20influencer&#039;s%20engagement,followers%2C%20then%20multiply%20by%20100.&amp;text=Using%20this%20formula%2C%20you&#039;ll,engagements%20for%20an%20influencer&#039;s%20profile.\" target=\"_blank\" rel=\"noopener\">Modash<\/a>, here\u2019s how to calculate an influencer\u2019s overall performance:\n<blockquote>Average Organic Engagement Rate (%) = Total Engagement \/ Total number of followers x 100<\/blockquote>\nIf you\u2019re looking for a simple way to ensure your influencers\u2019 performance is up to par, it\u2019s best to employ the help of a professional influencer marketing agency like StyleDoubler. All influencers sourced from our database are guaranteed to have adequate performance rates.<\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">04.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-1f02d38\" id=\"uc_unlimited_timeline_elementor12177_item5\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Reach Out to Influencers<\/div>                <div class=\"ue_timeline_item_text\"><p>If you plan on manually sourcing your influencers, contact them directly by simply sending them a message.<\/p><p>The influencer sphere is made up of individuals from various ages and backgrounds. Put professionalism and clarity first when reaching out. Here are some templates you can use to contact influencers:<\/p><blockquote><p>Greetings [name]!<br \/>My name is [name] from [company\/brand name]. We are a long-time follower of yours here at [company\/brand name] and would love to have the opportunity to work with you.<\/p><\/blockquote><blockquote><p>Hello [name]!<br \/>I am [name] from [company\/brand name]. I am reaching out to you to discuss a partnership we think you might be interested in. Please find our proposal below and let us know if you are interested.<\/p><\/blockquote><p>For fast communication, it\u2019s best to include a complete proposal, including your company profile, a brief explanation of the product\/service you\u2019re offering, a proposed strategy, and a timeline. These details help influencers understand the project so they can quickly decide if they wish to join you.<\/p><p>At StyleDoubler, we take care of everything: from reaching out, rating, and scheduling negotiations with influencers to signing contracts \u2014 we do it all, leaving you more time to focus on your business.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">05.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-c3ce109\" id=\"uc_unlimited_timeline_elementor12177_item6\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Craft Compelling Proposals<\/div>                <div class=\"ue_timeline_item_text\"><p>Want to stand out from the competition? The key is to excel in your proposals. Go all-out when crafting proposals \u2014 be sure to highlight everything you offer, but remember not to go overboard. Keep proposals straightforward and deliver your points clearly and concisely.<\/p><p>You can easily find influencer marketing proposal templates on the Internet. Websites like <a href=\"https:\/\/betterproposals.io\/proposal-templates\/influencer-proposal-template\" target=\"_blank\" rel=\"noopener\">Better Proposals<\/a> and <a href=\"https:\/\/visme.co\/blog\/influencer-marketing-proposal\/\" target=\"_blank\" rel=\"noopener\">Visme<\/a> offer ready-to-use free proposal templates, along with simplified guides on how to build an influencer marketing proposal.<\/p><p>Remember to put everything you want your clients to know in your proposal. A thorough proposal shows that you\u2019re serious about business and will minimize the chances of misunderstanding later in the partnership.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">06.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n<div class=\"ue_timeline_item elementor-repeater-item-8c391eb\" id=\"uc_unlimited_timeline_elementor12177_item7\">\n    <div class=\"ue_timeline_item_content\">\n      <div class=\"ue_timeline_item_content_main\">\n                <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Follow Up and Stay in The Loop<\/div>                <div class=\"ue_timeline_item_text\"><p>In influencer marketing, you\u2019ll face uncomfortable and tough decisions more than once, and not being responsive is not the answer. It will reflect poorly on your overall image and reputation, which will affect your chances of future long-term partnerships.<\/p><p>Show your commitment by regularly checking in with your influencers, keeping yourself updated, and staying in the loop. If possible, discuss follow-up intervals with your influencers. Assign a dedicated Person in Charge (PIC), so your influencers know who to contact, and schedule regular meeting times so your influencers can work out a schedule of their own.<\/p><p>For example, set up a three-day follow-up schedule for campaigns with flexible timelines. Let your influencers know that each step of the campaign will take three days to review and that you\u2019ll be in contact with them every three days.<\/p><\/div>\t\n      \t        <\/div>\n      <\/div>\n      \n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask\"><\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n                                     <div class=\"ue_text_one\">07.<\/div>\n             <div class=\"ue_text_two\"><\/div>\n             <div class=\"ue_text_three\"><\/div>\n              <\/div>\n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask\"><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"ue_timeline_item_spacer\"><\/div>\n  <\/div>\n \n<\/div>\n\t\t\t<!-- end Unlimited Timeline -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5414e elementor-widget elementor-widget-spacer\" data-id=\"6b5414e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fb787 elementor-widget elementor-widget-heading\" data-id=\"d7fb787\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Chapter 7:<\/strong><\/span> How To Execute a Successful Influencer Campaign<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f0c53 elementor-widget elementor-widget-image\" data-id=\"d8f0c53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1250\" height=\"705\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/sucessfull-influencer-campaign-1.png\" class=\"attachment-large size-large wp-image-1175\" alt=\"\" srcset=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/sucessfull-influencer-campaign-1.png 1250w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/sucessfull-influencer-campaign-1-960x541.png 960w, https:\/\/www.styledoubler.com\/wp-content\/uploads\/sucessfull-influencer-campaign-1-768x433.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ca9a7 elementor-widget elementor-widget-text-editor\" data-id=\"63ca9a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The truth is, there\u2019s no guarantee your campaign will succeed. The digital marketing world is very dynamic \u2014 trends go in and out of style in a matter of days, hours, or even minutes.<\/p><p>That\u2019s why it\u2019s so important to set your expectations before diving headfirst into an influencer marketing campaign. Be prepared for unexpected results and be sure to carefully track campaign performance metrics to make calculated steps and prevent failure<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a07de3c elementor-widget elementor-widget-heading\" data-id=\"a07de3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Should Brands Work with Influencers?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeac092 elementor-widget elementor-widget-text-editor\" data-id=\"eeac092\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With influencers, brands can do several things at once. Influencers can be utilized to raise brand awareness and strengthen brand relationships, as well as to generate sales and increase revenue. As most influencers started out as typical internet personalities, they\u2019re able to attract authentic and organic engagement that other marketing strategies can\u2019t provide.<\/p><p>Before deciding to work with an influencer, do a little research on brand competitors who have implemented influencer marketing strategies. See how it worked out for them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944cf4b elementor-widget elementor-widget-heading\" data-id=\"944cf4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Setting Expectations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7881a04 elementor-widget elementor-widget-text-editor\" data-id=\"7881a04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Though a <a href=\"https:\/\/thesocialshepherd.com\/blog\/influencer-marketing-statistics#\" target=\"_blank\" rel=\"noopener\">report by The Social Shepherd<\/a> said that 61% of consumers trust influencers\u2019 recommendations, influencer marketing does not guarantee success. It is important to set your expectations before launch so there are no surprises. Remember, influencer marketing is fast-paced and highly dynamic.<\/p><p>Regularly review and track your campaign performance to make sure everything is running according to plan. This way, you can easily predict upcoming results. This will also help you measure each and every step of the campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c432baf elementor-widget elementor-widget-heading\" data-id=\"c432baf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Setting Expectations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9fb1e7 elementor-widget elementor-widget-text-editor\" data-id=\"a9fb1e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tracking an influencer\u2019s performance manually can be a bit of a nuisance, especially if you\u2019re working with more than five influencers simultaneously. The best solution is to list your influencers in a document or tool that allows you to monitor their performance all at once. A manual tracker can be anything you feel comfortable using, be it manual tracking software or a spreadsheet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-273ab65 elementor-widget elementor-widget-image\" data-id=\"273ab65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"700\" height=\"384\" src=\"https:\/\/www.styledoubler.com\/wp-content\/uploads\/sucessfull-influencer-campaign-2.png\" class=\"attachment-large size-large wp-image-1176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2b139 elementor-widget elementor-widget-text-editor\" data-id=\"cc2b139\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The easiest way is to employ the help of a professional influencer marketing agency like StyleDoubler. We feature an automated dashboard that\u2019s dedicated to tracking influencer activity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26230f0 elementor-widget elementor-widget-heading\" data-id=\"26230f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"pre-heading\"><strong>Bonus Chapter:<\/strong><\/span> The Do\u2019s and Dont\u2019s of Influencer Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e056b elementor-widget elementor-widget-text-editor\" data-id=\"56e056b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Last but not least, there are some things to pay special attention to. Here are some tips for dealing with influencers and getting started with influencer marketing:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866bae1 elementor-widget elementor-widget-heading\" data-id=\"866bae1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be Professional<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f78a36 elementor-widget elementor-widget-text-editor\" data-id=\"1f78a36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since you will be working with influencers across all ages, backgrounds, platforms, etc., it\u2019s important to remain professional at all times. Your influencers will be the bridge between your brand\/company and your target market.<\/p><p>Simply put, they\u2019re the first layer of the market you\u2019ll need to impress and establish connections with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829bdcf elementor-widget elementor-widget-heading\" data-id=\"829bdcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Give Them Space<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04da515 elementor-widget elementor-widget-text-editor\" data-id=\"04da515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Influencers work under different terms and rules. Some will require complete control of creative concepts, while others may expect to be provided with creative assets.<\/p><p>If your influencers ask for space to work creatively on their own, make sure to comply. Don\u2019t forget to ensure they follow the guidelines and that their content is in line with briefs.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54adcba elementor-widget elementor-widget-heading\" data-id=\"54adcba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t \u201cGhost\u201d Your Influencers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c3e0f elementor-widget elementor-widget-text-editor\" data-id=\"63c3e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In influencer marketing, you\u2019ll work with various influencers \u2014 you could be dealing with anywhere from five to fifty influencers a day. Missing a message or two is understandable, but you have to be ready to juggle and keep up with hundreds of messages and updates on a daily basis.<\/p><p>The important thing is to keep all of your influencers up to date and do your best not to accidentally \u201cghost\u201d them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ff2aa elementor-widget elementor-widget-heading\" data-id=\"a9ff2aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Let Your Influencers Create<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf2c67 elementor-widget elementor-widget-text-editor\" data-id=\"daf2c67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We work with influencers (and sometimes content creators) for a reason \u2014 to breathe new life and ideas into our brands. Out-of-the-box ideas are expected, and you will often face new ideas that are so out there they may come across as abstract and unconvincing at first.<\/p><p>The trick is to not view these ideas as \u201cuseless\u201d but rather as concepts you can work with. Who knows, these ideas might just be the new concept you\u2019re looking for. Not to mention, that\u2019s the main goal of influencer marketing \u2014 to deliver results traditional marketing can\u2019t.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb463f2 elementor-widget elementor-widget-heading\" data-id=\"bb463f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Be Clear<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f74cd elementor-widget elementor-widget-text-editor\" data-id=\"b5f74cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let your influencers know your expectations right from the start. Create a comprehensive brief so your influencers know what to do and how you expect them to do it. This will help you avoid back-to-back revisions and creative differences, which can be time-consuming.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d1b8f elementor-widget elementor-widget-heading\" data-id=\"c9d1b8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Focus on Your Customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73b9c2b elementor-widget elementor-widget-text-editor\" data-id=\"73b9c2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The customer journey is different when it comes to digital marketing, especially influencer marketing. In order to deliver a pinpoint strategy and spot-on results, think your plan through before execution. Some questions you can ask yourself when defining the customer journey include: who are you creating this content for? What do you want them to do with it? How will your customers make purchases?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a3024 elementor-widget elementor-widget-heading\" data-id=\"97a3024\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1a0dc elementor-widget elementor-widget-text-editor\" data-id=\"5b1a0dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis concludes our guide to finding and working with influencers. Still looking for more advice about working with influencers? Curious about where to find more content about influencer marketing? Find more relevant content like this, or talk with StyleDoubler for more information about what influencer marketing services can do for your business.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master the Art of Influencer Marketing: A Guide to Finding and Collaborating with the Right Influencers Influencers are all the rage right now, giving way to one of the most popular marketing strategies to date: influencer marketing. If you\u2019re looking to build your brand with the help of influencer marketing, chances are you\u2019re looking for [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/posts\/1042"}],"collection":[{"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":5,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1552,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1552"}],"wp:attachment":[{"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.styledoubler.com\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}